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Marketing that moves buying teams from "maybe" to "YES".
change to the jobs I help with
Today’s B2B buyers aren’t afraid to spend...
...they’re afraid of making the wrong choice.
70%
70%
of buyers find vendor content unhelpful
56%
56%
of deals fail from low buyer confidence
78%
78%
of sales missed their quota last year
WHY: Because most content isn’t built for how B2B buyers actually buy. It's overly technical,
WHY: Because most content isn’t built for how B2B buyers actually buy. It's overly technical,
It’s clear: buyers don’t need more noise and content that only tells the story you want to tell. They need proof. Credible, confidence-building information that builds trust, overcomes doubt, and justifies their decision to buy.
It’s clear: buyers don’t need more noise and content that only tells the story you want to tell. They need proof. Credible, confidence-building information that builds trust, overcomes doubt, and justifies their decision to buy.
"Marketing is a service for potential buyers,
not a tactic to get clicks and views"
- Seth Godin -
Philosophy [still needs edits]
Philosophy [still needs edits]
I help companies stop chasing leads and start guiding buying decisions. Most marketing makes buyers work too hard. That’s why I focus on the opposite, helping companies build strategies and content that enable potential buyers to ‘get it’ sooner, faster, better.
B2B product marketing and strategy, where buying decisions are complex and crowded. My approach starts with direct customer engagement to capture problem states and desired outcomes, then applies a 60 point buyer impact model to translate those insights into clear, repeatable narratives.
The result is alignment across functions. Marketing runs with a central library of validated use cases. Sales gets buyer-ready stories and talk tracks. Product and R&D use the same evidence to shape roadmaps and prioritize launches. Campaigns stay in sync, and buyers see one story from first touch to final decision.
This approach has delivered a 4x increase in buyer confidence which reduces buyer indecision, accelerates consideration, and makes higher-margin wins more achievable.
I’m looking to bring this customer-first, results-driven model to a team that wants an experienced marketer who can bridge product, sales, and marketing to drive measurable growth.
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Current Project: Start a Strategic Services Division
Current Project: Start a Strategic Services Division
copy here about SSG for Liaison
COMPANIES I'VE WORKED FOR
COLLABORATED WITH
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