I help enterprise technology companies make complex value easier to see, understand, and choose.

I started in enterprise sales, working directly with buyers and seeing where deals slowed down or fell apart. Over time, it became clear the problem wasn’t always the product. It was how the value showed up (or didn't) during the decision. That shift pulled me into product marketing.

For the past 25 years, I’ve held on to that experience, where buyers are trying to make sense of a decision and vendors either help or get in the way. At Dell, NetApp, and Liaison, I’ve helped organizations turn technical strength into clearer stories, stronger GTM motions, and measurable growth.

I see marketing as a service to the buyer. When it works, it reduces effort, builds confidence, and helps people make a decision they can stand behind. When it doesn’t, it creates noise, and buyers move on.

That perspective has shaped cloud and AI sales plays, buyer enablement programs, launch frameworks, analyst narratives, and AI-assisted diagnostic tools used across enterprise teams and complex buying cycles.

Most days, I’m working on how to make that clarity happen faster, using AI where it helps, and experience where it matters.

At home in Austin with my wife and our six daughters, I live in an alternate reality, trying to be a supportive husband and father to a tribe of girls. This requires regular journeys into the strange land of braided hair, spiffy outfits, and fear of all bugs, large or small. For their part, my family has learned to cheerfully tolerate my disruptive woodworking and gardening projects.